The CARE badge

There are over 2 million social care workers and 7 million more unpaid carers in the UK today*. With each carer supporting at least one person, over a quarter of the UK population is either providing or receiving care outside of a hospital environment every day. The daily impact of care is even greater, given the significant number of family members of those working in or receiving care, as well as the suppliers and employees that assist the sector across the UK.

These social care champions deliver this service each day, no matter if it’s a holiday for the rest of the population or if the weather is adverse and travel is difficult. Unfortunately, they often do so with minimal or no financial reward and without the public interest and support that other care professionals reasonably enjoy.

How to get CARE badges:

The CARE badge are sold to companies, charities and other organisations. They are not sold to the public directly. Badge purchasers are both from the care industry and also those national corporations/organisations interested in supporting care workers and the carers in their own workforce, who then distribute badges for free to their employees and their customers (badges are not for resale).

The CARE badge brand have been transferred to the Department of Health & Social Care please send your enquiries to the Department of Health and Social Care click here 

The government’s decision to adopt the CARE brand means that the Department of Health and Social Care has now taken on the brand and badge, and will be distributing badges free of charge during the Covid-19 period.

The Department will be distributing the existing stock of badges first, before badges in the updated design become available (it is not currently possible to provide a timeframe for the availability of the new style badges).

If you would like to access badges from the existing stock, please complete the below information and return it to The badges will be distributed free of charge on a first-come-first-served basis until the existing stock is depleted.

Details of how to access the new-style badges will be provided when these become available. Please note that the design of the new badges will be slightly different to the existing stock in terms of font and colour.

Name of provider/organisation
Contact email
Number of existing-stock badges required (please only request as many badges as are required by your current workforce)
Address to which badges should be despatched

Please return this to 

Distributors will be following all government guidelines to ensure the safety of the distribution process, including social distancing and hand washing.

Genesis of the CARE badge:

The CARE badge was born on the 19th March 2019, while listening to Professor Martin Green, Chief Executive of Care England, highlight the challenges faced providing care and the unfortunate message that the Secretary of State for Health and Social Care inadvertently sends to those involved by only wearing an NHS lapel badge. The Chairman of everyLIFE Technologies, sitting in the audience turned to his colleague and said, “We should work with Care England to change that”. The CARE badge was officially launched on the 26th & 27th June 2019 at the Residential & Home Care Show at ExCeL London.

Wearing the CARE badge – a unifying symbol of pride and quality in care:
While the CARE badge is personal to every individual wearer, common benefits include:

  • showing your involvement with and/or support of care in its many forms
  • building a team spirit within a widely distributed care community
  • a personal commitment to quality in care
  • an invitation to start conversations about care
  • to encourage recruitment and retention
  • to reinforce the size and importance of this often-overlooked community