The CARE badge

22 October 2020

The CARE brand has been created to give the adult social care sector the recognition it deserves. The brand will give the sector a unified means of identifying their workforce and services and will help the public recognise social care providers as essential workers. We encourage organisations within the adult
social care sector to proudly use the CARE brand as outlined in these guidelines. The CARE brand has been developed to be used in the same way as the NHS identity, and has been made to look similar to the NHS logo,
so that it has a clear visual association with the NHS. Much like the NHS brand, the CARE brand will be managed by the Department of Health and Social Care who will ensure that parity will be kept between the two brands to ensure they are unified. If an organisation may use the CARE identity, this does not allow them to use the NHS identity unless they provide NHS services and have separate permission to do so.

The CARE badges available to the workforce from the 22nd October 2020 via an online ordering website. This ordering site is now closed, but your local authority should have some extra badges if you have not yet got one. Please contact the adult social care team in your local authority to arrange getting CARE badges.

Wear your badge with pride to strengthen your sector’s voice and visibility, as you work to support the people you care for. 

When you place your order, you’ll also be sent a hard copy ‘health and wellbeing’ and ‘three important actions for winter’ flyer. Attached to your confirmation email will be a digital download, so you can print extra copies for your workplace.  

These materials will help remind you and your colleagues of the actions needed this winter to keep everyone safe – weekly COVID-19 testing, having your free flu jab and wearing your PPE. You can download the wellbeing and winter messages posters now.

The brand guidelines explain who can use the CARE identity and how it should be applied.