Care England and ITN Productions launch 'Shaping Tomorrow'

CARE ENGLAND LAUNCHES ‘SHAPING TOMORROW’, A COLLABORATION WITH ITN PRODUCTIONS

Care England and ITN Productions have launched Shaping Tomorrow, a news and current affairs-style programme exploring the future of health and social care and the challenges facing this sector.

Shaping Tomorrow brings to life how new technology is changing people’s lives and showcases those behind the latest developments. The programme highlights how appropriate funding, proportionate regulation and a sustainable workforce need to be maintained within our care communities.

Nursing homes are so vital for the care and wellbeing of our elderly, and a new initiative in England has seen the first nursery open within a care home. This initiative sees children and residents meet daily for activities including cooking, games and singing. ‘Shaping Tomorrow’ features a special report from the Apples and Honey Nightingale nursery in London to find out how this is working for both the residents and children.

The programme also talks to Care England’s Chief Executive Professor Martin Green OBE to find out how budget cuts and staff shortages are severely affecting the sustainability of our care services, as well as sharing his thoughts on what the next 50 years of care look like.

Drawing upon ITN’s 60-year heritage and expertise in storytelling, the news-style programme combines key interviews, case studies and sponsored stories from Adept Telecoms Plc, Audley Retirement, NHS Sutton, Sekoia and Tunstall Care.

‘Shaping Tomorrow’ launched at the Care England Annual Conference on Thursday 16th November. The programme will form part of an extensive communications campaign featuring industry partners, as well as relevant journalists, writers and bloggers.

Professor Martin Green, Chief Executive, Care England said: “Care England is grateful to ITN Productions for bringing to life the reality of care. There are so many innovative ideas and packages that our members deliver for those in receipt of their care whatever their needs, whether they are older people or younger adults. The sector is vibrant, but it is teetering on the brink of collapse if we do not have sufficient funding or leadership from Government”.

Simon Shelley, Head of Industry News, ITN Productions, said: "ITN Productions has been delighted to partner with Care England to create ‘Shaping Tomorrow’’. We hope this programme will help to inform and enlighten viewers of the importance of the changes needed for our care sector to thrive and be able to take exceptional care of our loves ones. We are extremely pleased with how this programme brings to life the people and innovations that are thriving to push this sector forward.”