Care England and ITN Productions present 'Shaping Tomorrow'



Care England are excited to announce we are partnering with ITN Productions to produce a news and current affairs-style programme which will explore the challenges, perceptions and future of the social care sector within the UK. Appropriate funding, proportionate regulation and a sustainable workforce will be key focuses highlighted throughout this partnership.

‘Shaping Tomorrow’ will showcase how supporting people with long-term conditions, including older people and those with learning disabilities or mental health problems puts significant pressure on social care and how the rising demand for services combined with increasing costs and limited budgets is having a concerning strain on the system.

The programme will bring to life how the issues and challenges are being addressed and how specialist programmes, schemes and innovation are having a positive impact on the sector at a time when new ideas and a strong collaboration of services is vital.

With staff being the key to what holds our social care together, ‘Shaping Tomorrow’ will look at what is being done to support the mental health and lifestyle of the carers who spend every day looking after the ones who need them the most. The programme will look at how support, training and skills advice is a crucial part of this and how it is needed more than ever.

Drawing upon ITN’s 60 year heritage and expertise in storytelling, the programme will play an important role for Care England in shaping the communication and representation within the health and social care sector.

‘Shaping Tomorrow’ will premiere at the Care England Annual Conference on 16th November 2017. The programme will form part of an extensive communications campaign featuring Care England members, thought leaders, government decision makers, as well as relevant journalists, writers and bloggers.

Professor Martin Green, Chief Executive, Care England said: “Care England is delighted to be partnering with ITN in developing programmes which showcase the high quality and innovative care services that are available throughout the country. The Care Sector is facing enormous challenges, and in response to this, many services are being creative and innovative and developing new models of care and using new technology.”

Simon Shelley, Head of Industry News, ITN Productions, said: “We’re delighted to be partnering with Care England to produce a programme that will explore what is required to establish a health and social care system that is properly funded, has choice and flexibility for users, and contains staff who are paid fairly and have appropriate training and career progression.We hope that this programme will be shared so that knowledge and ideas can pooled, but vitally we hope this can powerfully communicate the value of high quality independent care services and ensure its understood by all.”

If you have a story to tell, we would be delighted to include you in the programme.  Please contact Simon Shelley, Head of Industry News at ITN Productions, on 0207 430 4810 or to discuss your involvement.