There are over 1.2 million postcodes in England and Wales and over 10,000 registered elderly care homes. Carterwood Analytics is an online platform providing users with the ability to assess all of these elderly care home markets.

A great care home market is influenced by a few key factors: demand, existing supply, wealth and, crucially, planned supply. However, assessing all of these factors can take a long time and today’s market moves quickly, so being able to prioritise the best opportunities has never been more important.

Carterwood Analytics is the result of a significant research and development programme, and provides instant high-level market analysis for funders, developers, operators and advisers, using market leading data, which Carterwood sources, cleans and researches.

The subscription-based platform offers instant access to millions of markets across England and Wales. Subscribers can monitor and track market activity and evaluate multiple markets to determine the best opportunities for operating, developing or acquiring development sites or care homes.

Ben Hartley, Carterwood co-founder, said, “We’ve a reputation for being innovators at Carterwood, and Carterwood Analytics really is next generation thinking. We wanted to provide a way to instantly evaluate the characteristics of any given market, and Carterwood Analytics does just that. Having good data is key in decision making and we are constantly trying to add new metrics and improve data quality to maximise insight. Our platform gives an instant, high-level picture of just how strong, or competitive, an opportunity might be, which allows our clients to concentrate their resources in the right locations. We’ve had brilliant feedback so far, and are glad to say that our new product is already making an impact”.

To arrange a free trial, contact Carterwood Analytics by telephone: 08458 690777, or email:



Carterwood co-founder, Ben Hartley, launches Carterwood Analytics 


Formed in 2008, Carterwood offers market leading advice by incorporating high quality data with expert sector-specialist knowledge in health & social care, to help improve our clients’ decision making.

Carterwood provide solution-focused commercial due diligence in the health & social care sector, as well as handling the sale and acquisition of elderly specialist care and retirement living property and businesses throughout the UK.

Visiting over 1,000 health & social care services per annum and acting for 75% of the top 20 care home group operators, Carterwood live and breathe data for care homes, older people’s housing and specialist care, and our analysis is second to none. Carterwood’s commercially focused team is one of the largest dedicated to health & social care, and we are the only dedicated practice that is regulated by the RICS.

Carterwood has a reputation for innovation, and has recently added Carterwood Analytics to its family. Carterwood Analytics is a new online platform to assess elderly care home markets, and sits alongside Carterwood’s advisory offerings.

Carterwood are proud to have picked up many awards over the years. These not only reflect what we do, but how we do it.  Recognised for our bespoke, personal and specialist service, Carterwood was named HealthInvestor’s 2019 ‘Property consultants of the year – property services’ for the third time and was also honoured as one of the ‘Best places to work in property’, at the national Property Week awards in both 2018 and 2019. They have also been named finalists in two categories at the 2019 EG Awards – Alternative Sector and Employee Award.

As well as establishing long-term partnerships with our clients, Carterwood work with and support several industry partners, to share our knowledge and forge new relationships. These include Care England, the National Care Forum, ARCO and Housing LIN. 

For more information visit


Karen Howell ( or Amelia Greenstreet (

Carterwood, Aztec Centre, Aztec West, Bristol, BS32 4TD