Choice of Care

Care England, the largest representative body for independent providers of adult social care has welcomed the Competition and Markets Authority’s Care Home Market Study as a means of increasing consumer protection, providing better information and boosting the fragile care home sector.

Professor Martin Green OBE, Chief Executive of Care England says:

“The CMA’s year long study provides in depth analysis that will, we hope, give the impetus to the Government to recognise the importance of fair funding and proportionate regulation.  As monopsony purchasers, the role and influence of Local Authorities on providers market and consumer choice is very significant.  We as a sector will examine each recommendation”. 

The CMA’s report comes after months of data gathering from the sector. Care England submitted evidence and worked with the CMA. Care England repeatedly made the point that while responsibility lies with care providers to ensure consumer protection in the care homes market, commissioners must also be held responsible for their role and influence over the market. Poor quality commissioning has a negative impact on the entire market, and on the consumer.

Martin Green continues:

“Choice is imperative; however as the report makes clear, choice is not always possible when there is poor commissioning.  The CMA recommends an independent body to oversee fees; this body needs to have teeth and the authority to compel Local Authorities to pay given that the Market Shaping duties have clearly failed.  If the market continues without a considerable funding injection or better commissioning practice, the closure of care home providers will limit choice and competition”.


Notes to editors:

  1. Care England works to ensure that care services are commissioned fairly, efficiently and on a properly funded basis, to meet the true costs of providing quality care.  A Care England survey in July 2017 noted that 45% of providers are projecting to take on less Local Authority placements over the next 3 years due to low rates being paid by councils 
  2. For Care England press enquiries related to this release, please contact Antonella Corby (020) 7492 4843 or email