Dr. Charles Armitage and Dan Blake founded Florence to give our amazing social care workforce the community and tools it needs.  Our app helps professionals take control of their working lives, connects teams and frees up time to make a real difference.  For too long, the UK’s under-funded, over-stretched system has pushed more social care professionals to leave than to stay; with ever-growing vacancies adding to the pressure.  We’re here to make social care outstanding, through innovation and technology.  We’ve built Florence to be a backbone of support for the care sector, with the goal of fixing its broken staffing model for good.  And we’re making this happen together. Over 100k care professionals and thousands of organisations have joined us since 2017.  Whether it’s bringing flexibility and control to care teams’ working lives, or enhancing their professionals’ training & development; we’re committed to building a better way – always.

Company Information


020 3911 2555

Email address