apetito Brings Predictable Pricing to the Table with New Fixed-Price Menus

In recent years, care providers across the UK have faced relentless financial pressures, with rising costs placing increasing strain on already stretched budgets. From higher staffing expenses, to escalating energy bills and utility prices, care homes are navigating a complex and challenging economic landscape.

Recognising these mounting pressures, apetito is introducing a new fixed-price menu model designed to bring much-needed stability and certainty to catering budgets. By locking in prices for meals, care homes can plan with confidence, remove financial unpredictability, and allocate resources more effectively across other areas of their operations.

During a session at Care Show Birmingham in the Keynote Theatre, hosted by Dr Phil Hammond alongside Clare Hunt from apetito and Richard Ayres from Care England, the meals provider revealed its intent to launch a cost-per-resident-per-day pricing model, allowing its partnering care homes to plan mealtimes with confidence and have the knowledge of exactly what needs be spent each month regardless of market shifts.

Menus will continue to meet the unique needs of individual care settings and include options catering for the nutritional requirements and personal preferences of residents. Whether it’s the comfort of a classic pie night, or the tradition of Fish Friday, the price will remain constant – meaning no surprises or hidden charges around the corner.

apetito’s fixed-price offering will also include its full range of award-winning Specialist Nutrition dishes, so care homes can continue to cater safely for those living with specialist dietary needs with ease and confidence, and without breaking the bank.

Richard Woodward, General Manager for Care Homes at apetito said:

“We understand the economic challenges the sector is facing and don’t believe that resident nutrition or enjoyment should suffer at the hands of this financial strain. Food is more than just fuel, and mealtimes play an essential role in providing excellent care.

 

“We’re confident that our new fixed-price model will help care managers to bring stability to their catering budgets, ensuring they spend less time dealing with crisis and last-minute changes and can refocus their efforts on providing a quality dining experience. And with more predictable costs, managers can also invest more confidently in other areas – like staff development and training – unlocking benefits beyond the kitchen.”

To find out more about how apetito’s fixed-price model can support catering operations at your care home and help to provide you with better budget stability and financial control, visit carehomes.apetito.co.uk/bookatasting