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Care Growth Index

Get commercial clarity to know exactly how your sales and marketing compares to the UK Care Sector.

The 2026 Care Growth Index is the UK’s largest commercial study focused exclusively on your marketing and sales performance. Conducted by Prosperwell in partnership with Care England, NatWest, and Knight Frank, the Index is designed to give you the commercial clarity needed to make better-informed investment decisions and drive sustainable occupancy.

The Index allows you to measure and compare your performance against national benchmarks, shedding light on:

  • Conversion Benchmarks: Enquiry-to-admission rates for median and top performers.
  • Sales Efficiency: Key trends for customer experience and enquiry handling.
  • Growth Channels: The marketing activities driving ROI.

Participation & Access

Join hundreds of care providers benchmarking their performance in just 10–15 minutes. By taking part, you secure your index report and receive priority access to the findings, unveiled at the Care Growth Summit at Coutts Bank on June 23rd 2026.

How to take part:

  1. Register: Click the button below to register your interest.
  2. Book Your Benchmarking Call: Book a quick chat with the Prosperwell Team to benchmark your key metrics, such as average enquiries, admissions, & marketing spend.
  3. Final Report: Receive your Care Growth Index report once the findings are finalised and unveiled on June 23rd 2026.
Benchmark My Sales & Marketing →

✓ Your data remains 100% private. No provider is identified without written consent.

Prosperwell, Care England, NatWest, Knight Frank

Kind regards,

Professor Martin Green OBE
Chief Executive, Care England