The Sustainable Activities Fund

Be Great Fitness, led by trainer Bailey Greetham-Clark, uses tailored physical activity to improve well-being in care settings. Bailey gained popularity on TikTok, allowing him to grow a team and partner with high-profile organisations.

In response to financial pressures in the care sector, Bailey launched the Sustainable Activities Fund, a model that helps care homes generate income by sharing resident activities on TikTok. Once accounts reach 10,000 followers, they can join the TikTok Creator Fund, creating a self-sustaining source of revenue for enriching resident experiences.

This approach not only funds activities but also improves the public image of care homes, boosts recruitment, and highlights the positive side of care work, proving that, even in tough times, care can still be great.

To read the full article, please click below:

Sustainable Activities Fund Article

To read our press release, please click below:

Care Homes Go Viral: TikTok-Funded Activities Transform Resident Wellbeing – Care England