20‑Minute Enquiry And Occupancy Plan For UK Care Home Groups

Do you run a care home group and want to increase enquiries and occupancy at one or more under‑occupied homes?

In this short, practical session I’ll walk through how 3 UK care home groups increased enquiries and occupancy at their priority homes and, between them, added £6.1m in 12 months – all without an in‑house marketing team.

Date and time:

Friday 3 July, 1.30pm–1.50pm

Who it’s for:

Owners / CEOs / Directors of care home groups with 3 or more homes and at least one home below target occupancy.

On this 20‑minute briefing, you’ll see:

* How each group diagnosed the real problem at their low‑occupancy homes (it wasn’t always “we just need more enquiries”).

* The enquiry‑generating strategies they used – what was common across all 3 groups, and what was unique to each.

* Why rigorous enquiry‑monitoring data was king for all 3 – and what they tracked so they could make clear decisions.

* Simple ways to measure ROI on your PR and marketing so you can see what’s actually filling beds.

* How all 3 groups achieved this with no in‑house marketing team – and when outsourcing vs hiring internally makes most sense.

We keep this session strictly to 40 directors so there is time to answer questions specific to your group.

Important: This briefing shares real data from real care home groups. No airy‑fairy theory – just what worked, what didn’t, and what to look for if you want similar results at your own homes.